Pursuit of Next began as a unifying campaign concept at the International Builder’s Show, designed to connect three distinct brands under one cohesive message. After joining Huber Engineered Woods, I expanded the campaign into a multi-show strategy, developing scalable booth concepts to maintain consistency across varying footprints. Through in-booth education and on-stage sessions, including interactive formats like Builder Family Feud, the experience was designed to maximize attendee engagement while reinforcing key brand messaging.