As part of a strategic sponsorship with the NHRA JCM Race Team, this VIP customer experience was designed to deepen relationships through high impact, exclusive access. Across four major US regions, small groups of up to 20 top customers and their families were invited to attend NHRA race events, creating an intimate and memorable environment. Attendees received VIP access to the JCM Hospitality Tent and behind the scenes moments, including up close access to the starting line to experience race launches firsthand. The result was a high touch experience that strengthened loyalty, elevated brand perception, and created lasting emotional connections with key customers.