At the International Manufacturing Technology Show, Murata Machinery’s largest Turning Division event, I led strategy and execution for a 100×100 exhibit featuring thirteen truckloads of machinery. Built around an integrated automation narrative, the experience showcased connected systems across the full manufacturing lifecycle through live demos and real-time production. To drive engagement, I introduced MuraTalks, recurring in-booth education sessions, alongside a strategically timed daily happy hour to sustain traffic and interaction. The result was nearly 1,500 leads captured and two machines sold directly from the show floor.